
That said, TikTok is only just ramping up its ad business, and I’d imagine you’ll see a lot more smear campaigns against the company (see: this one from Facebook) as it begins to bruise more egos. And as Kafka notes, at least the industry isn’t responding to this new threat by attempting to sue the hell out of it (as it did in the early YouTube era). Keep in mind that many media giants (Comcast NBC Universal, for example) can always recoup their losses by price gouging customers stuck on their monopolized broadband networks (83 million Americans live under a broadband monopoly). I triple-checked by asking Nathanson, who just dug deep into TikTok’s impact - did he know of any media companies doing anything interesting in response? His one-word, all-caps answer: “NOPE.” But I wanted to make sure I wasn’t missing anything, so I called around and heard … crickets. So what is Big Media doing to counter or respond to TikTok’s threat? Nothing more than hope it’s a fad that goes away, from what I can tell.

#A universal time wiki stands tv#
According to Vox’s Peter Kafka, the traditional TV industry’s plan is… no plan at all: As a recession comes and folks look to cut corners, traditional TV will again be among the first to take the pinch. But a lot of it was also thanks to YouTube and TikTok. Much of that decline was thanks to a wide variety of streaming alternatives. 90.3% of broadcast and cable networks saw notable audience decline between 20.
#A universal time wiki stands free#
Last year, advertisers indicated that TikTok users were spending 90 minutes a day on the free app, increasingly eating into traditional TV time. Now, traditional cable and media executives seem similarly ignorant about the threat that TikTok poses to their traditional video empires. There were endless reports about how these users were poor and unimportant (they weren’t), or how the phenomenon would end once Millennials bought homes and starting procreating (it didn’t). UTC was defined by the International Radio Consultative Committee (CCIR), a predecessor organization of the ITU-TS, and is maintained by the Bureau International des Poids et Mesures (BIPM).For more than a decade, cable and broadcast executives brushed aside the threat of cable TV “cord cutting” (ditching traditional cable TV) as either a nonexistent threat or a temporary phenomenon.

UTC is used in plane and ship navigation, where it also sometimes known as Zulu. The UTC is based on an atomic clock to which adjustments of a second (called a leap second) are sometimes made to allow for variations in the solar cycle.Ĭoordinated Universal Time is expressed using a 24-hour clock but can be converted into a 12-hour clock (AM and PM). The 180th meridian is also called the International Date Line.) The prime meridian is arbitrarily based on the meridian that runs through the Greenwich Observatory outside of London, where the present system originated. There are 179 meridians toward the East and 179 toward the West. (The prime meridian is 0° longitude in the 360 lines of longitude on Earth. Formerly and still widely called Greenwich Mean Time (GMT) and also World Time, UTC nominally reflects the mean solar time along the Earth's prime meridian.

Coordinated Universal Time (abbreviated as UTC, and therefore often spelled out as Universal Time Coordinated and sometimes as Universal Coordinated Time) is the standard time common to every place in the world.
